Watch this really interesting presentation by Coen Stevens, who explains how to build a recommendation engine for Wakoopa. Coen, who achieved his master degree at the TU Delft on Knowledge Based Systems and propedueses for Psychology and Philosophy at Leiden University became the Lead Recommendations Engineer at Wakoopa. He held this talk at recked.org.
Wakoopa is working on methods to understand what people do in their digital lives. In a privacy conscious way, their technology tracks what websites customers visit, what ads they see, or what apps they use. Users of Wakoopa are able to analyze that collected data in an online dashboard, and are able to optimize their digital marketing strategy accordingly.