Layar, the startup which one of the first professional Augmented Reality browsers, recently revealed a new business model. Within their creator tool customers can publish Augmented Reality advertisements. So all about advertisements again, much the same like Google’s Adsense but within Augmented Reality. The advertisement publishers pay and Layar augments the virtual world with advertisements. This model surely can only work if Layar offers some additional content, the user is willing to start the AR app for. Otherwise nobody will watch a virtual reality /augmented reality which is overfilled with advertisement. I for my part consume enough ads in television and Web 😉 i do not have to augment my reality with ads again. So Layar’s original AR business is changeing to a much more social idea. This days they launched Stiktu, which is some sort of a AR virtual graffity app.
Flurry‘s updated analytical services for mobile app marketing gives app developer and product developer the possibility to follow and analyze the impact of their app advertisement investments across all major platforms, such as AdMob and Adsense.
Beside their Analytics package, where developer can monitor and analyze the user activities within mobile apps in realtime, they are offering an analytics package for viewing the impact of your mobile advertisement investments. Flurry Ad Analytics empowers app marketers to make the most of their app acquisition spending, and focus on building quality traffic at scale. Flurry Ad Analytics goes beyond traditional ad effectiveness solutions that track attribution of clicks and installs to also provide you detailed information about how acquired consumers engage with your app, according to the fact that the solution is built on top of Flurry’s analytics package. It covers major ad networks such as Flurry AppCircle, Google Admob, Apple iAd, Millennial Media, InMobi and Jumptap.
Google announced that AdWords advertisers will be able to run campaigns in the AdMob network, a development that was expected since Google acquired AdMob for $750 million two years ago. In the last two years there was a big gap between AdWords, which offered traditional Web based adverts and AdMob which offered mobile ads on smartphone applications. Since more and more HTML5 based cross platform apps appear on the market, it was necessary to offer mobile ads also for these apps.
I also experienced that the value of AdWords ad clicks decreased dramatically, while the mobile ads boomed and brought more money per click, but that was just my impression.
Now both, mobile ads and Web based ads are coming together again and i am sure within the next years the revenu of mobile ads will also drop a lot.