Just some weeks after Facebook acquired Instagram, the popular mobile photo app, for around 1 billion $, we can follow the next hype in that direction. Cinemagram App shows how to record, modify and share short video clips on smartphones. Cinemagram was published some month ago, nevertheless it has already jumped over the one million download mark. The app allows the user to record a video clip and to define which parts of the clip should be animated. The results are fancy video clips which feel more like advertising clips than normal video recordings.