The mobile advertising startup StrikeAd implemeted a Demand Side Platform specifically dedicated to mobile. The startup helps advertisers and agencies manage and optimize their mobile campaigns. The new StrikeAd Fusion is a proprietary mobile-specific platform and single console through which agencies can plan, execute and evaluate hundreds of mobile campaigns, minute-by-minute, on a global basis. This startup shows impressingly how important the mobile advertising business is at the moment, as StrikeAd was able to rise funds of around 500.000$ as an addition to the $3 million Series A led by DFJ Esprit that the startup already announced in January.
StrikeAd’s advertisments reach over 12 billion monthly pages on mobile phones, which is quite impressing.