The 100$ Startup by Chris Guillebeau is dedicated to low budget startup companies, that are run by individuals without large teams. These startup companies very much differ from the actual hype around seed funding and pitching large and potent investors. The typical Silicon Valley entrepreneurs try to set up startups with the goal to sell them after a seed period of at most three years and taking large profit with them, in order to start the next one. All the individual startups that are described within The 100$ Startup are not within that category. Chris describes many different individual product models and businesses, ranging from small bakeries to a very successful bycycle mattresses store. All of these startups have in common that their owners follow a very individual model of creating value and of financing their regular income by not loosing their freedom within large companies. This book is an anthem for small individual businesses and agains the unhealthy and depressing work within large companies.
I really loved to read about the very different ways these people started their own businesses. Some of them did not even realized the moment when their own business grew more profiteable than their regular work ever was. I also liked the fact that this book is about normal people, like you and me, realizing that they can turn their hobbies into good businesses.
Another interesting aspect about this book is that all the people and their businesses that are mentioned agreed to open their business and income figures to the readers. You can find details on Chris’ website 100startup.com.