Blue Economy: Sustainable Business and Entrepreneurship


Some days ago i heard an interesting interview with Gunter Pauli, one of the founders of Blue Economy. Gunter Pauli is running active businesses, is author of several books, including educational children stories and evangelist of a new way of doing business, called Blue Economy. One of Pauli’s first books was a biografy of Aurelio Peccei, one of the founders of the Club of Rome, which assistant Pauli was between 1979 to 1984. What he discussed in this interview was the impact of Blue Economy and how this new concept can solve the economic challenges and problems we see today. He argues that the way we are learning to do business today is driven by two major approaches Macroeconomics and Microeconomics, which were invented before World War II. He also argues that these two approaches are no longer adequat for our globalized markets today, which are full of technological possibilities.

It was good to hear that a crowd of smart people are believing that there are more positive directions beyound the actual chaos of our worldwide economic crisis.

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