Did you check your website logs recently? How many 404 Page Not Found errors did you count? To be honest nobody really wants to see the 404: Page Not Found. But as Renny Gleeson shows us, while he runs through a slideshow of creative and funny 404 pages, every error is really a chance to build a better relationship with your websites visitors.
Renny Gleeson helps navigate brands through fresh concepts, such as viral marketing and social media, to find the pulse of the modern consumer. Refer to his interesting TED talk here: